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formation vente

This training program is designed to give you a significant business edge when selling your products or services. It reveals repeatable customer-centric selling skills for having conversations with your customers that improve the number of opportunities you are successful with & close thereby increasing sales performance. The content, developed by Miller Heiman Group, is based on extensive research and fieldwork, with input from leaders.

It is possible to organise a follow up session for sales leaders who want to coach their team around this model.

Selling Skills

  • Sales representative

  • Between 9 and 15 participants


At the end of the course, participants will be able to

  • Be more effective at understanding customer needs

  • Ask high impact questions and apply collaborative techniques

  • Use skills required to resolve concerns and handle indifference 

  • Increase sales and performance in getting buyer commitment

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Duration and cost
  • Virtual classroom: 12 hours - 30000 Kč / 2160€

  • Face-to-face: 2 days - 35000 Kč / 2520€

  • Introduction to the framework

  • Collaborative techniques

  • Open a conversation

  • Respond to Indifference

  • Discover customer's need

  • Resolve customer's indifference

  • Satisfy customer's need

  • Resolve concerns

  • Closing conversation

  • Discussion planner

  • Job aid

  • Participant booklet

  • Videos

  • Group discussion

  • Role play

Interested in this course? Would you like a quote or more information? Please contact me.
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