
This training program is designed to give you a significant business edge when selling your products or services. It reveals repeatable customer-centric selling skills for having conversations with your customers that improve the number of opportunities you are successful with & close thereby increasing sales performance. The content, developed by Miller Heiman Group, is based on extensive research and fieldwork, with input from leaders.
It is possible to organise a follow up session for sales leaders who want to coach their team around this model.
Professional
Selling Skills

Audience
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Sales representative
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Between 9 and 15 participants

Objectives
At the end of the course, participants will be able to
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Be more effective at understanding customer needs
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Ask high impact questions and apply collaborative techniques
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Use skills required to resolve concerns and handle indifference
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Increase sales and performance in getting buyer commitment

Duration and cost
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Virtual classroom: 12 hours - 30000 Kč / 2160€
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Face-to-face: 2 days - 35000 Kč / 2520€

Content
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Introduction to the framework
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Collaborative techniques
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Open a conversation
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Respond to Indifference
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Discover customer's need
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Resolve customer's indifference
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Satisfy customer's need
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Resolve concerns
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Closing conversation

Tools
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Discussion planner
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Job aid
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Participant booklet
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Videos
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Group discussion
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Role play